Estimate the ROI of any advertising or marketing campaign. Enter your ad spend, audience reach, conversion rates, and customer value to see projected customers, net profit, cost per acquisition, and whether you will hit your target ROI.
Marketing Return on Investment (ROI) measures the revenue generated for every dollar spent on marketing. The basic formula is (Revenue from Marketing − Marketing Cost) ÷ Marketing Cost × 100. A positive ROI means your campaigns are profitable. Industry benchmarks vary widely: email marketing averages 36:1 ROI, while paid social ads typically return 2–5:1. Tracking ROI helps you allocate budget to the channels that actually drive growth.
Smart marketers look beyond immediate ROI. Customer Lifetime Value (CLV) considers how much revenue a customer generates over their entire relationship with your business. A campaign might show low short-term ROI but attract loyal customers worth far more over time. Attribution modeling, A/B testing, and cohort analysis all help paint a more accurate picture of marketing effectiveness.